About
Highly experienced Digital Marketing Specialist with 9 years of proven success in developing and executing comprehensive online strategies. Adept at leveraging SEO, SEM, and content creation, I excel in utilizing advanced analytics to drive performance, consistently achieving an average of 60% improvement in campaign ROI within 6 months. My expertise spans audience growth, conversion optimization, and brand authority, making me a results-driven leader in digital transformation.
Work
The Covenant Nation
|Digital Marketing Executive
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Summary
Led comprehensive digital marketing initiatives, driving audience growth, content optimization, and website performance to achieve measurable business outcomes.
Highlights
Drove consistent weekly audience growth by researching target audiences and crafting SEO-rich copy for diverse digital channels, including social media and email marketing.
Coordinated cross-functional teams to develop impactful media assets and advertising materials, increasing social media follower base by 10% within one year.
Optimized digital campaigns by developing targeted content for social media, blogs, and other platforms, leveraging data analytics to improve reach and engagement by 10%.
Designed and launched an optimized, responsive website for Lagos Teachers Conference, significantly boosting website traffic, conversions, and search engine rankings within one month.
Philip Trimnell Productions
|Web Administrator / Social Media Manager
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Summary
Managed web administration and social media strategy, achieving significant audience growth and brand visibility for clients, notably Music Africa TV.
Highlights
Achieved rapid organic growth of Twitter followers from 0 to 20,000 in under one year for Music Africa TV through strategic social media marketing, directly contributing to securing multiple brand endorsement deals.
Developed and launched an optimized, responsive website for Music Africa TV, expanding its reach across 50 African countries and the diaspora, enhancing traffic and conversions.
Boosted website visitors by 150% within nine months through an effective content marketing strategy, attracting hundreds of artists and solidifying online brand authority.
Education
Lagos State University
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B.Sc
Computer Science
Skills
Professional Skills
Communication, Writing, Creativity & Innovation, Strategic Thinking, Data Analysis, Copywriting, Research, Problem Solving, Automation.
Technical Skills
SEO, SEM, SMM, PPC, Email Marketing, Content Marketing Strategy, Campaign Structuring, Media Planning/Buying, Paid Ads, Adobe Photoshop, Corel Draw, Canva, HTML/CSS, Figma, Wordpress, Webflow, Joomla, Microsoft Office.